Deep Analysis
An exhaustive analysis was conducted to understand the factors contributing to the low conversion rates.
India Largest Home-Appliance Brand
Mission to dominate the digital advertising space through Google Ads. The journey began with scaling efforts, but the initial performance did not meet expectations. A deep dive into the campaign structures and budget management was initiated to pinpoint the underlying issues and rectify them for improved results.
Through meticulous analysis and strategic restructuring, Home appliances India advertising campaigns were transformed. This case study explores the challenges faced, the innovative solutions implemented, and the remarkable outcomes achieved in their quest for ecommerce excellence
Initial Scaling Efforts
The initial phase of the campaign focused on scaling up the ads. However, the performance was not aligning with the set benchmarks, leading to a comprehensive review of the campaign strategies.
- 1
Scaling Attempts
Efforts to amplify the reach and impact of the ads were met with subpar performance, necessitating a reevaluation of tactics.
- 2
Performance Analysis
An in-depth analysis was conducted to understand the reasons behind the lackluster results, revealing the need for a more targeted approach
- 3
Strategy Overhaul
A strategic overhaul was imperative to address the issues and steer the campaigns towards the desired outcomes.
Conversion Rate Challenges
The team delved into the intricacies of the campaigns to uncover the reasons behind the low conversion rates. This investigation was critical to identify and address the root causes of the problem.
Pinpointing Issues
The issue of Pincodes emerged as a significant barrier, with a vast product range and limited availability across locations.
Complexity of Delivery
The complexity of managing deliveries for over 2,000 products across various Pincodes was a daunting task that required a strategic solution.
Restructuring Campaigns
With a determination to optimize performance, multiple campaign structures were tested. The goal was to find the sweet spot that would prevent budget leakages and maximize returns.
Experimentation
Various campaign structures were trialed, searching for the most effective way to reach potential customers without overspending.
Budget Management
Close attention was paid to budget allocation, ensuring that funds were directed towards the most promising campaigns.
Performance Tracking
Continuous tracking of campaign performance allowed for quick adjustments and fine-tuning to avoid any wastage of resources.
Revamping Delivery Methods
The internal delivery method was dissected and restructured to align with the advertising strategy. With nine warehouses across India, a tailored approach was necessary to ensure efficient product delivery.
1
Delivery Breakdown
The existing delivery method was broken down to its core to understand the logistics and streamline the process.
2
Warehouse Integration
Each of the nine warehouses was integrated into the ad strategy, allowing for specific product delivery from the nearest location.
3
Efficiency Boost
This restructuring led to a more efficient delivery system, directly impacting the customer experience and conversion rates.
Implementing Autotag Technology
Autotag technology was identified as a tool to bridge the gap between ad interactions and product availability. The development team played a crucial role in integrating this solution.
1
Autotag Integration
The Autotag tool was seamlessly integrated, prompting users for their Pincode upon website interaction.
2
Pincode Specific Display
Products available in the user's location were dynamically displayed, enhancing the relevance of the website's offerings.
3
Conversion Uplift
This targeted approach led to a significant increase in conversion rates, as users were presented with deliverable products.
Custom Labels and Inventory Management
Custom labels were created to sync with the inventory updates, allowing for a dynamic and responsive ad campaign that reflected real-time product availability.
Custom Label Creation
Labels were tailored to match inventory specifics, ensuring accurate ad representation.
Automatic Updates
As inventory levels changed, the custom labels were automatically updated to maintain consistency.
Conversion-Focused Campaigns
The integration of custom labels allowed for more targeted campaigns, driving conversions.
Outcome: Enhanced Ad Delivery
The culmination of these efforts resulted in ads being displayed only in locations where delivery was available, ensuring maximum relevance and efficiency.
Increased Revenue
Revenue increased from the cities where we are targeting. Instock products reflected in cities targeted now.
Increased Conversion Rate
Increase in conversion rate drastically—reason being products reflected.
Increased in Orders
Orders increased that helped supported organically and for the ads purpose as well.